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Optimization of a code for search engines

You sometime used the search engine? Probably, yes (99 %)! If it so, means you saw, that the found information is divided{shared} on pages on relevance (conformity of the found web-resource to the entered search). Naturally, at each search engine the unique algorithms of definition of relevance which, unfortunately, keep a secret from a society.In this clause{article} we shall try to explain, on what is necessary to pay attention by optimization HTML of a code of your site:

1. Robots.txt

Prijdja on your site the robot - poiskovik searches for a file robots.txt, located in the root of documents. Certainly, if he there will not find it , no trouble do not happen, but we recommend to put this file for acceleration of process of indexation.

The maintenance{contents} robots.txt:

The first line: " User-Agent: " then the list of robots which, your way to opinion, should proindeksirovat` a site (we in the file should follow have registered the most known: Rambler Yandex Google Yahoo Aport)

The second line: " Disallow: " - the list of directories or documents which should not be indexed then follows. Attention: it is necessary to specify a relative way! I.e. if it is necessary to forbid indexation of a directory http://www.yoursite.com/noindex/ the way will look so "/noindex / "

While your site is not optimized or is not ready to job, it is necessary to forbid his indexation to all robots.

Then will look robots.txt so:

User-Agent: *

Disallow:/

2. A HTML-code.

a) First of all the robot searches for heading (between tegami <title> </title>).

Search engines attach great importance to him at calculation of relevance (especially JAndex). It is not necessary to write the URL-address of your site here! It is necessary to reflect shortly and clearly a subject of page, having specified in heading of a word (it is better than a phrase) which correspond{meet} to a subject of your page and which are searched more often by users of a wide-area network. It is not necessary to write some times same (for example: " the Site sites of sites of a site ") is completely incorrectly.

b) Smaller (but not the last!) influence on indexation of page render tegi <meta...> which settle down inside tega <head>:

The parameter "description" - is very important.

Most likely, it{he} will be seen by users in results of search. Therefore try to fill in it but if his maintenance{contents} does not correspond{meet} to a subject of a site this parameter will be ignored.

The parameter "keywords" - strongly influences relevance of page.

It is necessary to include 7-10 words in him (no more!) on which users search in search engines for the information on a subject of your site. It is not necessary to repeat the same words several times is will be is ignored poiskovikom and will not affect at all relevance. It is necessary to write words not through points, and through a blank that the search engine could make of them word-combinations itself. In "keywords" there should not be words which do not meet anywhere on page is a mistake which results in decrease{reduction} in relevance of page since poiskovik will consider such discrepancy for a spam!

In parameter "revisit-after" do not specify less than 9 days (9 days): the robot can consider it for a spam.

v) Very much the large value poiskoviki give tegam <h1> </h1>.

They need to be put right after tega <body> then the text between them will be distinguished as heading. Try, that he corresponded{met} to contents of parameter "keywords" in tege <meta>. However, it is necessary to be limited to 2-3 headings, differently relevance of your page will sharply fall.

g) Another's banners, links and codes of counters conclude in tegi <noindex> </noindex>

Then the robot - poiskovik of them will not index as contents of your page.

d) The use of keywords in the text of a site - very important factor at indexation of a site.

If a word not from the list key, do not conclude it in tegi <b> or <strong>, use them only at allocation of keywords. Try to adhere to frequency of keywords in 3%-10 % and have them as it is possible above.

Following this advice{councils}, you can considerably raise{increase} a rating and relevance of your site. Their results you uvidete right after the next indexation!